Business Secret Spices 2: Perseverance

What’s the dif­fer­ence between a suc­cess­ful busi­ness and an unsuc­cess­ful one?

Derek Red­mond under­stood the impor­tance of per­se­ver­ance.  He didn’t win, but he fin­ished some­thing that nobody else would have under the cir­cum­stances.  He stayed in the race long enough to get to the fin­ish line.

It’s the last 1%, after every­one else has given up that mat­ters.  The first 99% of your effort is phys­i­cally hard.  Get­ting to the fin­ish takes a dif­fer­ent kind of effort.  Are you able to go the distance?

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