How will you achieve your business goals through the adversity you’re guaranteed to meet, if you don’t know why you’re doing it?
Whatever you might think of Tony Robbins, he expresses the importance of purpose beautifully in this video. Through a well told little story he demonstrates why “Reasons come first, answers come second”.
This isn’t just hype and motivational jargon — serious business planning methods like the Balanced Scorecard are built around this very concept.
Share your specific, fundamental reasons for being in business in the comments. How have you built your own RPM?
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