I haven’t blogged for a while — I’ve been busy with a new job & getting back into the gym after a few months off. In the blogging world irregular blogging is a cardinal sin, so if you’ve missed my regular posts, you can look forward to more frequent blogging over the next few weeks as I write a series on achieving greater business and personal productivity and success by sticking to your goals.
It’s hard to re-establish a routine when there are big changes in your life. Under those conditions I struggle to maintain the feeling of progress I crave — and I know I’m not the only one. When your boat gets rocked, even in a positive way, the goals you set for yourself can appear to be slipping out of reach. How can you keep track of whether you’re moving forward, or moving backwards, when the goalposts keep moving?
In this series I’ll gratuitously borrow ideas from Jim Collins (again!), Sally Hogshead and others, to give you tools that will help you remember where you’re going, why, and how far along the road you’ve come. (Jim Collins’ amazing book Good to Great: Why Some Companies Make the Leap… and Others Don’t is a must-read for anyone interested in what makes a business successful. Sally Hogshead’s fantastic book, Fascinate: Your 7 Triggers to Persuasion and Captivation
is like marketing oxygen for your business, your personal brand — and most relevant to this series, it will give you great insights into what in your environment and personality makes you tick as a person. Click the links to check them out on Amazon.com). Throughout the series I’ll reference and recommend other books and websites as well to add to your body of knowledge.
To kick off this series, we’ll start with the basics. The first thing you’ll need, if you’re going to get anywhere is a purpose. Not a wishy-washy, fluffy statement of some vague ideal — rather, you need to be able to say in ten words or less, what it is you do, and why it’s important. This isn’t just an “elevator pitch”. It’s for your customers, but it’s also for you. If YOU don’t know why you’re doing this thing, how do you expect to succeed?
When the shit hits the fan you need something visceral and memorable you can hang on to, to get you through the sticky bits.
In my next post you’ll discover a great way to define your purpose and turn it into one of your most powerful productivity tools. In the meantime, check out the books above and post me a note in the comments section with your thoughts. Let’s get a discussion started — what is it that YOU find most challenging about sticking to goals?
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